NICKELODEON & RBC – Race For The Kids

ALP joins forces with it’s animation team to create a visual feast of scrabble pieces in motion. With every “word” that is created, the scrabble pieces map out a step by step guide for people to take part in the race and raise money.

Directed & Conceptualized by: Amy Lawday & Liron Reiter
Animated by: Joy Vaccese & James Buran