Amy Lawday is the founder and executive producer of ALP where she produces, directs and edits film content for tv channels, global non-profit organizations, political campaigns and commercial outlets.
Amy Lawday is the quintessential transatlantic girl – American mother, British father, brought up in Paris. She was born in San Francisco, reared in France and went to school in London. At university in the UK, she took her BA degree in History and Politics and staged large-scale multi-media student shows for charity. On graduation, Amy made a beeline for television. Her first job as researcher on THE WORD, Channel Four’s top-rated British youth program, took her into music and entertainment TV in London. Then her Yankee roots tugged. In 1996 she moved to New York and began her American dream with a job on a Woody Allen Film. Pursuing her experience in music and entertainment, she joined MTV NEWS to compile the daily news story line-up. This reawakened her first love – politics and currents affairs – and led her into hard news in 1997 with a post as writer/associate producer at NEWS 12 where she paid her dues by working the graveyard shift. From research to shooting, writing to editing, she acquired the professional way to “tell the story.”
In 1998, Amy produced her first independent documentary – a take on the fashion industry which led to a producer position at FOX FILES, the Fox Network’s flagship newsmagazine program. In 2000 she joined forces with a former colleague from MTV to found PARADAY PICTURES, which was instantly hired by OXYGEN MEDIA to write, shoot and edit a 16 part series to launch their youth program TRACKERS. From that she went on to make numerous documentary programs aimed at young people for leading outlets including BRAVO, IFC, THE ECONOMIST TV and NHK JAPAN. Lawday and Paragas were selected to be the starting producer duo for PBS’ Peabody Award-winning arts show EGG.
A few years later, Lawday branched off to form her own production company, ALP ( Amy Lawday Productions) to concentrate on making programs aimed specifically at informing the public about pressing social issues and inspiring change. ALP quickly became a leading name in educational programming and spent two years filming in schools across the country to produce the award-winning 6-part series on ethics “In Seach of Character” and “Character Counts”. At ALP, Lawday continues to fulfill her goal of telling stories that raise conciousness about her pet subjects: hunger, poverty and domestic violence. In working directly with Bono’s ONE Foundation, the Bill & Melinda Gates Foundation, Big Brothers Big Sisters, the Nobel Prize Foundation, and Food Bank of New York City, Lawday has worked extensively with at-risk youth and families in underserved urban communities.
In her spare time, Amy Lawday will most likely be on a mad bicycle/swimming/discovery adventure with her 3 yr old partner in crime ( son Oscar), intimidating her opponents on the tennis court with her one-handed backhand or growing her rooftop farm.
You will also find Lawday at REEL WORKS, a one-on-one teen film-making mentoring program whose mission is to challenge at-risk youths to tell their stories and make their voices heard.